Purple Glow is more than a non-profit organization, it’s a movement powered by the passion of BTS and the global ARMY community. Our mission extends beyond music. It’s about creating spaces where ARMY can shine, collaborate, and make a difference in the world. We aim to create a legacy that reflects the values BTS inspires in all of us: kindness, resilience, connection and self love. Through every campaign, performance, and project, Purple Glow turns ARMY’s admiration for BTS into real-world impact.