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About us
Purple Glow is more than a non-profit organization, it’s a movement powered by the passion of BTS and the global ARMY community. Our mission extends beyond music. It’s about creating spaces where ARMY can shine, collaborate, and make a difference in the world. We aim to create a legacy that reflects the values BTS inspires in all of us: kindness, resilience, connection and self love. Through every campaign, performance, and project, Purple Glow turns ARMY’s admiration for BTS into real-world impact.
Mission
Transforming passion into action, and admiration into impact.
Purple Glow’s mission is to harness the collective energy of BTS and ARMY to:
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Amplify the messages of love, self-acceptance, and unity.
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Create opportunities for fans to collaborate and showcase their creativity.
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Support global charities and initiatives that align with BTS’s values.
We believe in the power of community to ignite change and inspire hope.
Vision
To be a beacon of light and love that connects fans, uplifts communities, and inspires a better future.
Purple Glow envisions a world where the positivity and resilience of BTS and ARMY lead to:
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Stronger global connections.
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A thriving culture of giving back.
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Greater recognition of fandoms as forces for good.
Through Purple Glow, we hope to leave a lasting mark on the world, proving that music and unity can drive meaningful change.
Purpose
To unify, empower, and amplify the voices of ARMY.
At Purple Glow, we exist to:
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Provide a platform for ARMY to shine through their talents and contributions.
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Build bridges between diverse communities within ARMY.
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Channel the collective power of BTS’s global fanbase into charitable and impactful initiatives.
Our purpose is rooted in the belief that BTS and ARMY are stronger together, and together, we can accomplish the extraordinary.
Our Core Values
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Kindness: Inspired by BTS’s actions, we lead with empathy and compassion.
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Unity: Purple Glow is a family: welcoming, inclusive, and always stronger together.
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Creativity: We celebrate and amplify the unique talents and ideas of ARMY.
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Impact: Every project we undertake is designed to create meaningful change in the world.
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Self-Love: We promote messages of self-acceptance and mental health, echoing BTS’s vision.
Meet our team!
At Purple Glow, our team is united by a shared passion for BTS and the ARMY community. We’re a group of dedicated individuals who bring diverse skills, talents and perspectives to create meaningful projects that inspire connection and positivity worldwide. From creative minds to logistical masterminds, each member plays a vital role in making Purple Glow’s mission a reality.
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